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Should Pharma companies be developing eBooks for patient education?
FAIL FORWARD
FAIL FORWARD FAIL VS FORWARD
#pharmafail
Interactivity in eBooks is crucial to help patients. If the pharmaceutical industry is using eBooks as a marketing resource, they should be used as well-documented tools to help physicians pass content onto their patients. Read more
#pharmaforward
Dismissing Pharma forays into emerging technologies due to incompleteness, hassle, or expense is brash. Instead, baby steps into exciting but untested channels such as eBooks for patient education is admirable and strategically sound. Read more
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Should Pharma companies distribute patient education materials, such as eBooks, across multi-channels?
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